Design a seat reservation flow for a modern movie theater 

CG is a cinema system consisting of many theatres in a city. CG strives to bring a comfortable and enjoyable movie viewing experience to customers. CG's target customers are busy young people who love movies. 

My role: UX designer designing an app CG cinema from surfing trailers to finish booking 

The goal: I design an app where users can watch trailers and book ticket online 

Audiences: busy young people who love movies. 

Challenge: CG strives to bring a comfortable and enjoyable movie viewing experience to customers. 

Home page and seat choosing

User research: I did the interviews, then created the empathy map to understand the users and the solution they wanted. A primary user group identified through research was young people who often watch film in cinema and need a flawless ticketing service. The problem users face is difficulty in finding film and buying ticket. 

Problem statement: QA is a busy young person, with very little free time, he has a hobby of watching movies at the theatre but does not want to spend too much time on searching and booking tickets. 

Mapping Quang Anh’s user journey showed how convenient and effective it is to find movies and book tickets through the CG app